Last summer, I had the opportunity to attend a convention of direct sellers in my industry. It was amazing to connect with so many incredible women rocking their business and there was one talk in particular that still resonates with me daily. A retailer got up on stage and talked about “no misses” in both her business and personal lives. Let’s talk about the “no miss” concept.
What is a “no miss”?
If I recall her talk correctly, the idea for her came about after talking to a friend who works as a pilot for a major airliner. As you probably know, complaints about air travel are everywhere–it’s expensive, they lose your bags often, they don’t really serve food anymore and if they do it’s not good…the list goes on. The pilot was listening to her talk about her missing bag, and responded with something that completely changed my perspective.
He said that in any job, you only have capacity to hit a few targets 100% of the time. We are only human, after all. For an airline, the target they aim to hit 100% of the time–get you from Point A to Point B safely. Was your pilot rested, sober, and capable of flying the plane? Was the crew knowledgeable about what to do in an emergency? Did you in fact make your journey safely? Then they hit their “no miss”.
How it applies to direct sales:
This story blew my mind. If you’re only going to be able to hit one or two targets 100% of the time, which ones are they going to be?
In my business, I have two “no misses”: fast shipping, and excellent customer service.
I ship every single day (barring illness or travel). It is my priority to get your purchase in the mail within 24-36 hours of payment. If you are going to grant me your business, I am going to do my best to show you how much I appreciate that.
Which goes to my second “no miss”–every decision I make for my business is designed to maximize your experience as my customer. I have an amazing community of women who lift and support each other and I love that that is a perk I can offer you when you shop with Flicker&Fleur. I never force outfits and I work to ensure that you are completely satisfied with each purchase. If not, I always try to make it right.
Those are the two things I try never to let slide. My boutique may not always be picture ready. I may not have always have amazing graphics or photos of me. I’m not always on top of blogging. But–those are “nice to have” and the first to slide to ensure I don’t let the others do the same.