I have been in the direct sales business for the past year and I discovered that it can feel a lot like herding cats trying to run it! Luckily, I have found some trainings, tools, and tips that have made being a small business owner a much easier prospect.
This is my number one recommendation–join Brenda Ster’s Suite SassyPants for amazing training on how to run a business based on attraction marketing. It is a paid group, but the value is so much higher than the price tag. She offers daily video training (which is always available for replay), a community of like-minded sellers, and all the latest tips on how to work with social media instead of against it.
Brand Yo Self
This is one of the best tips I can offer you as you’re starting your business–brand YOURSELF and don’t rely on your company branding. You never know where life will take you. If you effectively brand yourself, you will be able to keep your business even if you switch companies or head out on your own. I sell Agnes&Dora now but my brand is Flicker&Fleur and my customers are loyal to me vs the line I carry. This amazing course offered by Sassy Suite walks you through building your own logo and branding and using graphics sites to do so. Great value!
You can purchase this course here.
Epic Facebook Parties were one of the first courses I purchased for my business and in the year I have been using them, I have seen success from this format over and over. My customers love my parties and we have just as much fun on Facebook as we would if I were hosting it in my living room.
You can purchase the course here.
This is hands down my favorite graphics site. You can design your own logo, use it to make graphics for Instagram or Pinterest, use it to make engagement posts for your Facebook group–the possibilities are endless.
Check out PicMonkey here.
If you are not using Pinterest for your business, you should be! You can continue using the same account you already have and just think about pinning more strategically. Pin your own original content that links back to your Facebook group or sales page.
Instagram is an amazing tool for your social media marketing. I like to think of it as a magazine–it’s where I post my beautiful flat lays, professional photoshoot pictures, and artistic sneak peeks of the amazing prints coming into my shop.
Use that Facebook Business Page! It has the potential to reach a lot of people because it’s public. You can design a paid ad campaign, or just use it as a storefront. I like to pretend it’s the window into my shop. I post beautiful outfit pictures and share fun memes or videos I find on the Internet to show them we know how to have fun in Flicker&Fleur!
Set business hours.
Guys, this one is STILL hard for me. But I have come to realize it’s necessary. Set business hours right away and your customers will learn to respect them. Don’t let your business run you.
Block your time. Get shit done.
Doing a little bit of work here and there all day can leave you feeling like you haven’t accomplished anything. I like to block time and set a timer. For example, I set a timer for one hour this morning to blog. When the timer goes off, I will save my progress and move on to my next timed hour (cleaning the kitchen…).
Front load content.
There are some days where I truly do not have time to get any work done. Luckily, I spend larger blocks of time on other days generating excess content. That way, on the busy days I still have something to post. Instead of trying to take an outfit picture every day, I take five outfit pictures on Sunday and space them throughout the week.
This is the biggest one. Learn to let other people help you. I recently hired out my Pinterest strategy. I also rely on my virtual assistant to help answer questions, attract new group members, and follow up on sales. You can’t do everything and the sooner you recognize that, the sooner you will be successful.
Considering signing on to Agnes&Dora and like having a coach who’s learned the hard way? Let’s talk about you joining me! You can message me directly or choose to sign on to the waitlist (no obligation to join from doing so!) for more information.