If you are a social network seller, one of the most pressing issues is how to get new eyes on your product. For most of us, that means growing our Facebook group where we build community and sell. But how do you do that? Let’s talk about a couple of options to grow the group.
This is one of the most popular recommendations for new direct sellers. Grow your group with a loop! Several retailers link up and offer a giveaway to everyone who joins every group on their list. Lots of people swear by loops, but I will tell you right now I have never participated in one. Yes, you get new eyes. But you have enticed people into your group with a freebie. Many of the new members come in, don’t win anything, and promptly turn off their notifications for your group, rendering them dead weight because they don’t buy and don’t participate (which affects how many people will see your content organically).
Looping can result in a one time quick burst of sales but then you are right back where you started, with even more people in your group who don’t purchase or participate. It becomes a vicious cycle and before you know it, you’re back to complaining your group is dead and panicking about a drop in sales.
This is my preferred strategy. I grew a group of 1k people this past year entirely organically and have seen increased sales every month with consistently high engagement. Attraction marketing works by creating a community that people want to be part of. They should look at your group and experience serious FOMO because it looks like such an awesome place to be.
To create that awesome place, you need to do so much more than just sell. Your customers should get to know YOU–because thousands of other people sell exactly what you do and you need a way to differentiate yourself. People like to buy from friends, so become a friend! Post about yourself and learn about your customers. The relationships you create will lead to success in your business.
You also need to offer value to your community. I sell clothes so I like to offer styling tips, but I am also a mom of three young kids who is trying to get in shape. So I offer a goal check in, a Pinterest board for healthy recipes, funny jokes and memes about kids and Target (because if you’re a mom of little ones, I am guessing you love Target as much as I do!). Create a place people want to come hang out and the sales will follow.
Both strategies get results but only one is self sustaining.
Attraction marketing takes time. It is not a get rich quick scheme–but it is the method that will build you a lasting business.
Want to see attraction marketing in action? Come check out my community.
If you want to learn more about how to implement this strategy, hands down the best place to do so is in Suite SassyPants over on Facebook. Led by the social media coach Brenda Ster, this paid group is some of the best money I have ever spent as a business owner.